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February 2018 Newsletter

Posted by Kelly Kniffin on February 23, 2018
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For the third year, I attended INMAN (a technology based real estate trend company) conference in New York City. I have to say I have been very lucky as I have missed huge snowstorms and subzero weather each trip! With mild weather in a vibrant city, I met Realtors from all over the country to listen in on influencers telling their story.

Each year I make time for this conference to expose myself to new real estate ideas and trends. INMAN Connect is about innovation and how we embrace entrepreneurs; consumer demand drives technology and the real estate industry to adapt. If you ever purchased a home, you know it is not an easy process. Home buyers hire a real estate agent and a lender to guide them through the process. Times are changing in real estate, and I visit these conferences to keep my clients on the cutting edge.

Most consumers love that they can look to Zillow and Realtor.com to watch the real estate values and trends in their neighborhood or the area they wish to relocate to. Technology is moving beyond listings though. Lending applications and processes are becoming digital helping consumers meet all those underwriter requirements.

I have so many takeaways, and I’ll share a few to offer insight into the real estate industry. Real estate has to embrace technology as companies like Amazon make strides forward and continue to make purchasing products easier and more efficient.  Read More


  • Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty

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